The Sweet Life

A direct mail VIP invitation for the Austin Museum of Art's annual fundraiser La Dolce Vita. The idea is that this will be hand delivered to a small list of select Austinites, foodies, and media personalities. Each batch of pasta sauce will be made by a chef from a restaurant represented at La Dolce Vita - which is indicated on the top. The tag on the basket points out how lavish this special event will be: "This isn't going to be a picnic"